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HD live-streaming solutions startup InstaLively raises $120K from Rajesh Sawhney, Rajan Anandan & others

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VCCircle_InstaLively

Delhi-based  InstaLively LiveStreaming Pvt Ltd, which runs HD live-streaming solutions startup InstaLively.com, has raised $120,000 from a group of angel investors including Rajesh Sawhney of GSF, Amit Ranjan, co-founder Slideshare (which has been acquired by LinkedIn) and Google's Rajan Anandan, it said in a statement.

Niraj Singh of Outbox Ventures, German investor AECAL and MeraEvents, which runs event technology solutions platform MeraEvents.com, also participated in the round.

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The firm will use the money for customer acquisition. It will engage with customers though rock shows, conferences and concerts.

"Cross-platform low band-width video delivery is important in the Asian market. Closely integrating with YouTube, InstaLively facilitates this way better than any other live-streaming solution in the market today," said Karthik Vaidyanath, co-founder, InstaLively.

"InstaLively is bringing together video delivery capabilities of YouTube with the real time reach of social media," said Sawhney.

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The company was founded by Prakhar Khanduja and Vaidyanath in 2014. While Khanduja is an alumnus of Hartmann College, Bareilly, Uttar Pradesh; Vaidyanath is an Indian Institute of Technology Roorkee graduate.

The startup is a mobile app, which helps broadcast videos to the cloud. Using the InstaLively mobile app, one can live-stream to YouTube directly from an android phone with a single click.

It integrates into the user's YouTube channel and has two live-streaming modes—'do-it-yourself' or 'get external help'. In the latter, a videographer comes to the user's location to live-stream/record the event into his/her YouTube channel.

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It's target market includes entertainment, corporate and personal events, including birthday parties and weddings.

(Edited by Joby Puthuparampil Johnson)


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