Ahmedabad-based Apps wWhere Software Pvt Ltd—which is behind wWhere, an app that helps users exchange location details—has raised $100,000 (about Rs 62.6 lakh) from Ashim Mehra, vice president of New York-based Baron Capital; and Anunay Gupta, co-founder of Marketelligent (acquired by data giant Brillio), among others. The round also saw participation from IIM-A's business incubator CIIE.
The funds will be used for marketing and product development.
"We are working for a global launch, targeting countries in Asia, Australia and Europe," said Ritam Bhatnagar, founder, Apps wWhere Software.
The company was founded in September 2013 by Bhatnagar, a management graduate who is also a filmmaker. The app, which is slated to be launched next month, helps exchange location details between users.
"Postal addresses are still a major way to communicate location details. But, often it is difficult to locate addresses. That is why we thought of a location details-exchange app," said Bhatnagar.
The firm claims, in private beta, the app saw over 500 downloads since September 2014.
The startup is incubated at CIIE which has also invested in bio-degradable napkin maker Aakar Innovations.
(Edited by Joby Puthuparampil Johnson)