Instagram, a photo sharing application owned by Facebook, claimsto have crossed the 300 million users mark. This number is significant since itputs the service ahead of micro blogging site Twitter, which boasts of 284 million users.
"We have been deactivating spammy accounts from Instagram on an ongoing basis. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count," Kevin Systrom, CEO, Instagram, wrote in an official company blog post.
He further mentioned that while most users won't be impacted by it, if you are one of those who see a correction, you will also receive a notification in the app directing you to additional information.
Besides improvements to search, the company has also announced the launch of verified badges for celebrities, athletes and brands, making it easier for users to connect with authentic accounts. Last month, Instagram had launched a 'People' tab on the Explore page, which highlights interesting accounts to follow.
Launched about four years ago, Instagram has grown into a global community. According to the company, users are sharing over 70 million photos and videos on a daily basis on its platform.
The firm was acquired by Facebook, which currently has over 1.35 billion users globally.