Microsoft's first non-Nokia smartphone Lumia 535 launched for Rs 9,199 in India

After unveiling the same earlier this month, Microsoft has now launched Lumia 535, its first smartphone sans the 'Nokia' logo, in the Indian market. The device sports a Microsoft logo on the front and back, which was earlier home to the Nokia branding. It also offers a 5 inch display and runs on the Windows Phone 8.1 with Lumia Denim update out of the box.

Targeted at the budget price range segment of the Indian market, the smartphone will be available for purchase starting November 28, 2014 for Rs 9,199. Here is a look at the specifications of the device.

The smartphone sports a 5 inch IPS LCD qHD capacitive touchscreen display (960×540 pixel resolution) with 220 ppi pixel density and runs on the Windows Phone 8.1 with Lumia Denim operating system. It is powered by a 1.2 GHz Qualcomm Snapdragon 200 quad-core processor and has 1GB of RAM. The internal memory of the device is 8GB that can be further expanded up to 128GB with a microSD card.

Lumia 535 has a 5 MP autofocus rear camera with LED Flash that can record FWVGA videos (480p) at 30 fps. Primarily a selfie camera, it also comes with a 5 MP front facing camera that can record FWVGA videos. On the connectivity front, the device has Bluetooth 4.0, Wi-Fi, and 3G, as well as a microUSB port and a microSD card slot.

The dimensions of the device are 140.2 mm x 72.4 mm x 8.8 mm and its weight is 146 gm. The company has provided a 1,905 mAh battery with the device, which it claims will provide up to 13 hours of talk time, 6.5 hours of video playback, and 552 hours of standby time. The smartphone has FM Radio and GPS (with A-GPS support). It will be available in orange, black, grey, green, white and blue colours.

Here is an introductory video of the device.

The company is also providing a number of offers with the smartphone that include 500MB of free data for Vodafone subscribers for two months (valid only for users who are currently not active on an internet pack); Rs 6,000 worth of gift vouchers over a period of three months from fashion e-tailer Jabong; eBooks worth Rs 1,500 for free from Indian e-commerce major Flipkart.com; as well as two months of BoxTV subscription worth Rs 720 for free.

The other 'selfie' smartphones currently available in the market include Nokia Lumia 730, Lava Iris Selfie 50, Panasonic Eluga S, Sony Xperia C3, and the recently launched Alcatel OneTouch Flash, among others.

Microsoft Corp had acquired Nokia's (once the undisputed leader in mobile phones) mobile phone business for $7.2 billion last year. And while the company had released a few Lumia models post the acquisition, all of them still came with the Nokia branding.