Rocket Internet-backed FabFurnish.com, run by Bluerock E-Services Pvt Ltd, has appointed Kaushiki Gon its style director.
"Handpicking the right product style is imperative to weave a story or look around it. I look forward to giving my best and gaining valuable experience from my association with FabFurnish," said Kaushiki.
A design graduate with six years of work experience, Kaushiki has worked with leading decor magazines like Livingetc, Elle Decor and Casaviva. She had earlier also worked on trend forecast reports and covered international design fairs.
The Gurgaon-based company offers branded products as well as private label products, and follows an inventory-cum-marketplace model. FabFurnish is basically a home and lifestyle brand that sources furniture from third party manufacturers and sells it online. The company was started by the trio of Vikram Chopra, Vaibhav Aggarwal and Mehul Agrawal in March 2012.
Earlier this year, Aggarwal had quit the company.
The market for home assortment and furnishing is estimated at Rs 44,000 crore in India. In the online space, FabFurnish competes with players like Pepperfry, Urban Ladder and Zansar, among others.