Bharti Airtel's music app Wynk sees 100K downloads in four days

Wynk Music, a carrier agnostic mobile application by telecom giant Bharti Airtel claims that it has crossed one lakh downloads within four days of its launch. The telecom major had launched the app on September 2, 2014.

"Wynk is now number one in the category of new free apps for music and among the top five apps overall on the Google Play store," Bharti Airtel said in a statement. The app witnessed traction both on the Google Play and Apple's iOS store.

"We are thrilled by the response we have received within this short span, and will continue to enhance the user experience on Wynk," added Srinivasan Gopalan, director, consumer business at Bharti Airtel.

The company claims to be offering over 1.7 million songs across eight languages including Hindi, English, Bhojpuri, Bangla and Telegu. Songs from Salman Khan starrer Kick were the most searched on the app, while 'Tu Meri' song from the upcoming Hrithik Roshan starrer Bang Bang was streamed the most.

Pop sensation Yo Yo Honey Singh topped as the most popular artist on the app, while yesteryear star Kishore Kumar ranked third. Shakira was the only international artist to be featured among the top 10.

An ad-free app, Wynk is currently available only on Android and iOS platforms. With the free version, users can stream music of their choice online and tune into internet radio. The premium version Wynk Plus allows users to download and listen to unlimited music, and also play it offline. Wynk Plus is available at Rs 99 per month on Android and Rs 60 on iOS platforms. However, for Airtel customers, the premium version is available at just Rs 29 per month for a limited period.

Airtel has also launched a package exclusively for its subscribers. Called Wynk Freedom, the service is available at Rs 129 per month, and will also users to get all inclusive unlimited streaming and downloading of music without incurring additional data charges. A user can also purchase a song or album starting Rs 5 per song.

Wynk Music competes with players such as Gaana and Saavn.