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Panasonic launches P81 smartphone for Rs 18,990 in India, offering freebies to lure customers

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PanasonicPanasonic has further expanded its 'P' series of smartphones with the launch of a new device in the Indian market. Christened P81, the smartphone is the first model in its series to be powered by an octa-core processor. The smartphone is available for purchase as of now and has been priced at Rs 18,990 in the country.

Here is a look at the specifications of the device.

The smartphone sports a 5.5 inch HD capacitive touchscreen display (720x1280 pixel resolution) and runs on the Android 4.2 operating system (upgradable to Android 4.4 KitKat). It is powered by a 1.7 GHz octa-core MediaTek processor and has 1GB of RAM. The internal memory of the device is 8GB that can be further expanded up to 32GB with a microSD card.

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Panasonic P81 has a 13 megapixel autofocus rear camera with LED Flash that can also record full high definition videos (1080p) at 30 frames per second, as well as a 2MP front facing camera for video calling. On the connectivity front, the device has Bluetooth, Wi-Fi, 3G, as well as a microUSB port and a microSD card slot. The company has provided a 2,500 mAh battery in the device, which also comes with dual-SIM capability (with dual standby). It has FM Radio and GPS (with A-GPS support), and is available in black colour.

The company has also added a number of new features in the user interface that include Gesture Play, dual-window operation, and Pop-i Player, among others.

"With the launch of the Panasonic P81, we have reached yet another milestone as this is the first model of the 'P' series that features an octa-core processor. The introduction of this model is a direct result of the consumers' needs, and customer centricity has to be at the core of developing products for the Indian consumer," said Manish Sharma, MD, Panasonic India.

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Freebies galore

In an attempt to woo customers, Panasonic is also offering a number of freebies with the smartphone that are together worth Rs 11,900 (at least that's what it claims). These include a number of preloaded apps (worth Rs 9,900) like a six month subscription to Evernote premium and free download from Hungama for a month, among others. It is also providing a flip cover and screen protector worth Rs 2,000 free of cost with the device.

In terms of competition, the device will face off against the likes of Samsung Galaxy Grand 2 (Rs 19,290), Sony Xperia M2 Dual (Rs 19,275), Nokia Lumia 1320 (Rs 19,999), Lenovo Vibe X (19,999), and Intex Aqua Octa (Rs 19,590), among others.

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