Times Internet's augmented reality app Alive adds DIY feature for brands to run & measure campaigns

Alive, the augmented reality (AR) app from the house of Times Internet Limited (TIL), has added a do-it-yourself (DIY) feature called Alive Studio to its platform, which enables publishers, ad agencies and brands to create and run their own campaigns, as well as measure their performance. With it, customers can select from Alive's in-built templates in various categories such as audio, video, WAP page, click-to-capture and poll/survey, and create a campaign.

Once the campaign is published, brands/agencies can monitor and evaluate real-time performance of the campaigns through analytical reports that show intuitive data about the number of scans and click-throughs. According to the company, no programming skills are required to create and run the campaign on Alive Studio.

"Alive Studio gives publishers and brands an easy way to augment their regular print campaigns, and we will now find more and more partners joining us to use Alive for mobile marketing. Alive Studio also allows us to tap the AR opportunities in other countries," said Ajay Vaishnavi, director, Times Mobile, part of TIL.

The new service is priced at Rs 15, 000 for 1,000 scans, Rs 30,000 for 5,000 scans, Rs 1 lakh for 25,000 scans, and Rs 5 lakh for 200,000 scans.

(Edited by Joby Puthuparampil Johnson)