Online insurance policy aggregator eTechAces Marketing and Consulting Pvt Ltd, which runs the site PolicyBazaar, has appointed Naveen Kukreja as group CMO and director of its non-insurance business. The firm has also appointed Satkam Divya as its associate director.
Kukreja will lead the overall marketing and brand expansion, in addition to leading the expansion efforts in the non-insurance space, while Divya will head the mobile commerce business for the company.
"Kukreja has a rare combination of very strong expertise across financial services, digital, analytics and marketing and I am sure that with his knowledge and understanding of the sector will help us reinforce our leadership position in the industry," PolicyBazaar co-founder and CEO Yashish Dahiya said.
"Mobile platform is a key focus area for us and I am confident that under Divya's guidance we will not only be able to tap this platform effectively, but also will take a lead in the business," he added.
Kukreja joins PolicyBazaar from Aviva Life Insurance, where he was the senior vice president (marketing & strategy). He was instrumental in formulating the strategy for establishing and growing its digital business besides leading the overall strategy and analytics functions for Aviva. Previously, he worked with Capital One Bank in the UK and Citibank in India. Kukreja holds a PG Diploma from IIM Calcutta and an engineering degree from Delhi College of Engineering.
Divya earlier worked with financial services firms like Netambit, TimesofMoney and ICICI Bank. A PG Diploma from IIM Lucknow, he also had earlier set up Rupeetalk.com.
Launched in 2008, PolicyBazaar offers a comparison of various insurance policies and loans based on price, quality and key benefits as well ashelps consumers with analysis of financial products based on the same parameters. It boasts of over 20 million unique visitors each year and sales of over 20,000 policies per month.
The firm is backed by Info Edge (India) and Intel Capital.
(Edited by Joby Puthuparampil Johnson)