In today's globalised market place, brand marketers are constantly striving hard to look beyond traditional marketing strategies. Adopting cost effective and customer friendly loyalty programmes not only benefit marketers, but also have high potential to address concerns of price hungry shoppers, retain existing customers, as well as acquiring new ones. But what are its opportunities and challenges? What are the limitations of a coalition loyalty programme in India? What form of coalition platform can we look at in the future to optimise market opportunities? Can pooling of points from different currencies of various loyalty programmes under a single fold be beneficial for end consumers, partners and programme owners?
One of the panels—'Coalition programme and partnerships: The road ahead'—at the India Loyalty Conclave 2013 organised by VCCircle, focused on answering these questions and more. Moderated by Rahul Khanna, MD, Canaan Partners, the panel also saw participation from Bidyut Nath, head, customer loyalty and analytics, Titan Industries; Abhishek Gupta, head, marketing, The Mobile Store; and Bijaei Jayaraj, founder & CEO, Loylty Rewardz. Watch the video for more.