India is a very diverse market and the gaming business in the country is about Rs 1,000 crore on an annualised basis. However, the country is far behind developed markets when it comes to monetisation, according to experts participated in a panel session on 'Building Large Gaming Businesses In India: The Road Ahead' at Techcircle Digital Gaming Forum 2013.
In their view, the mindset of the ecosystem players must change and they need to focus on discovery and experience creation, if they want to see revenues coming in to the industry. The market needs a lot of segmented games and must remove the roadblock of internet to make mobile gaming more acceptable and discoverable. Advertising and carrier billing are the ways forward. Nitish Mittersain, CEO, founder, Nazara Group; Manoj Gupta, head VAS, Micromax Informatics Ltd; Prashant Ojha, sales and marketing head (India, Sri Lanka, Bangladesh and Pakistan), Electronic Arts; and Manish Agarwal, CEO, Reliance Entertainment participated in the panel session.