Allschoolstuff claims to clock GMV of Rs 1.5Cr per month; looks to raise funds

Allschoolstuff claims to clock GMV of Rs 1.5Cr per month; looks to raise funds

allschoolstuffDelhi-based e-shop for school and student supplies has grown its traction by around ten times, according to its founder and CEO Manoj Chandra said. The site is doing around 500 orders a day currently, up from 50 orders a day in March 2012. The average order value is Rs 1,000.

"We are seeing a double digit month-on-month growth for the past few months and are adding about 5,000-10,000 new customers monthly," Chandra told Founded in November 2011, Allschoolstuff claims to be providing a 360 degree solution for parents of school going children. The categories range from uniforms and shoes, stationary, books, early learning books, gifts, kids' room decoratives and more.

"We have a very different proposition from the other babycare websites. We don't deal in kids' apparel and lifestyle category since that is completely different play. The area where we operate in is a much larger target audience since its need-based shopping," Chandra said on the value proposition of Allschoolstuff.

The etailer raised a little less than $1 million from Delhi-based Angels Investors Consortium (AIC) and some private investors last year and is now looking to raise another round of up to $5 million soon. "We have been seeing decent revenues and didn't require capital till a while back. We are looking to close our next round by the end of this quarter," Chandra added. He also said that the company hopes to hit 1,000 orders a day in a couple of months now. The firm operates its own warehouse and supply chain system and also has tie-ups with several logistics partners for deliveries.

Interestingly, Allschoolstuff  doesn't offer cash on delivery (COD) facility. In a market where COD accounts for the highest number of orders for almost all e-tailers, this startup is managing without having that facility and claims to have 30-40 percent repeat buyers.

Is it the category it operates in or the customer service that makes Allschoolstuff click? Share your views with us.

(Edited by Prem Udayabhanu)

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