Cross-messaging platform Plustxt launches text-messaging service in 7 Indian languages

Plustxt Mobile Solutions Pvt Ltd, which offers a text messaging platform that enables a sender to transform text to the language of the recipient, has launched services in Kannada, Tamil, Hindi, Marathi, Malayalam, Punjabi and Gujarati, according to a top executive of the company.

The Bangalore-based startup, which also offers privacy controls such as complete recalling and accessing of sent messages, is soon launching the service in Arabic, Bahasa and Thai, said its founder and CEO Pratyush Prasanna. The company recently graduated from the Microsoft Acceleration programme.

"Almost everyone talks in their mother tongue or a mishmash of languages and we address that segment. Now users can text in Hindi + English, Kannada + English – or any other mix of languages that they are comfortable with. Plustxt helps you communicate freely in your own language," Prasanna said.

Set up in 2012 by IIT Bombay graduate Lokesh Chauhan, IIT Delhi alumnus Parag Arora, along with Prasanna, an alumnus of IIM Calcutta, Plustxt is available on iPhone and Android OS-powered devices including tablets. The service will be extended to BlackBerry, Windows and Java phones soon, Prasanna noted.