SocialSamosa.com , a platform that provides social media-related news, case studies, campaign reviews and much more, has launched a discussion forum on its site for professionals and enthusiasts to come together and share their expertise and experience.
This platform aims to create an ecosystem to bridge the knowledge gap, thereby enabling the community members to help each other and follow the best social media practices, the company claimed.
Set up in 2011 by Ankita Gaba and Aditya Gupta, SocialSamosa.com is an Indian social media knowledge hub that covers everything to do with the Indian social media industry including interviews, case studies, events and jobs. A pre-revenue startup, the company is planning to display ads and list jobs and events to generate revenues in future.
"In the last few months, we realised that the Indian social media community needs a space where it can come together and talk. This platform enables the less-experienced professionals, as well as organisations, to pose queries to experts and gain from their experience," said Ankita Gaba.
"With ask.socialsamosa.com, we aim to create a dialogue with the experts in the industry and also share experience and advice with enthusiasts. We aim to continually evolve to keep pace with the fast-changing social media scenario," added Gupta.
The company claims that more than 60,000 users visit the site every month. It has a set of dedicated writers while a lot of contributors publish their articles and content as well. It shares a list of topics with the writers and they submit content after detailed research and input from industry experts. Various agencies and brands also provide their case studies to the company.
SocialSamosa is the second entrepreneurial venture for both the founders. Gaba had earlier run a Social media agency called Superchooha while Gupta has co-founded and currently runs iGenero, a web, mobile, branding and social media agency.
(Edited by Sanghamitra Mandal)