Komli to manage Twitter's products suite in South-east Asia

Digital media technology platform Komli Media has entered into an exclusive partnership with Twitter to manage the latter's South-east Asia 'promoted products' suite. The partnership between Twitter and Komli Media will expand the availability of Twitter's suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Under the partnership, Komli will also run a series of education and training programmes to develop the regional market for Twitter. A dedicated sales team specialising in Twitter's advertising products has been appointed. The solutions offered include promoted tweets, promoted accounts, and promoted trends, which are currently only available to marketers in the US, UK, Japan and Latin America.

"South-east Asia is one of Twitter's fastest-growing markets," said Shailesh Rao, VP,  international revenue, Twitter. "We are seeing significant interest from marketers who want to use our promoted products to build their businesses and connect with consumers. Komli and its management team gives Twitter a strong partner with a footprint throughout the region," he added.

This move marks Twitter's foray into the South-east Asian market, with Komli becoming the first partner of the micro-blogging site. Nearly 50 percent of the world's social network users are in Asia, according to a Komli statement.

"We're witnessing huge user growth on social media platforms in the SEA region.  No surprise then that the research suggests the majority of our consumers consult social media before making purchases," said Matt Sutton, GM Engage, who runs Komli's social media business unit.

Twitter's entry is a major opportunity for advertisers in the region to expand their social media marketing options, Sutton said.

(Edited by Prem Udayabhanu)