Gurgaon-based mobile VAS content provider, Mogae Digital, a joint venture between Mogae Group and Astro Malaysia, has partnered with UK-based classified site Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform.
Mobiya's CEO Martin Davis commented, "Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India".
He said as India's mobile technology adoption accelerates with the mobile population approaching 900 million, the company is keen to tap the huge customer base.
Mobiya Trader platform is claimed to be designed to keep India and other countries where text messaging still forms a big part of mobile communications and mobile advertising. The first service that is being launched out of the partnership is called DomJobs, an SMS-based job classified service by which job seekers can search for jobs via text messages. The job seekers would also receive daily updates about jobs matching their criteria. There are advertising options for employers by texting the advert to the Mobiya Trader service. Revenue channels for this service apart from advertisements would be paid user subscriptions.
In the near future, there are plans to launching property service, matrimony service and a bigger jobs service on similar lines.
Tanya Goyal, executive director, Mogae Digital said, "Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in 'rurban' (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers."
(Edited by Prem Udayabhanu)