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Travel search engine iXiGO’s destination trivia app Yo! India on Android, iOS

Gurgaon-based travel search engine iXiGO.com  has launched a free destination trivia gaming app – Yo! India. Available in both iOS and Android platforms, the app is available free of cost at the Apple App and at the Google Play Store.

The app tests a player’s knowledge of Indian destinations by asking them to keep guessing places in India from their pictures and giving players points for answering correctly in a short period of time. Players can browse through hundreds of destination photos, win badges, and share their scores and achievements on Facebook, with the objective of becoming the ‘Travel God’ of Yo! India by topping the scoreboard at http://www.ixigo.com/yoindia.

Saurabh Srivastava, VP, marketing and product strategy said,“Would you recognize Bibi-ka-Maqbara if you saw only its photo? Our Facebook photo puzzles had great infotainment value. We wanted to extend that by building an app that not only entertains but also educates, and make travelers more aware of hidden gems of places in India. A player has to achieve seven levels starting as a ‘Beginner’, moving up to the level of ‘Scout’ and the final destination of becoming a ‘Travel God’.”

iXiGO’s entire team worked on building this app in a 48-hour Hackathon organized a few weeks back. The entire process of ideation, blueprint preparations, curation and creating content, building the wireframe of the app, designing components, development, testing etc. were completed within this time span.

Launched in June 2007 by Aloke Bajpai, iXiGO.com is an online and mobile travel search engine, that crawls across multiple airlines, hotels, trains, bus booking sites and online travel portals to find the best travel deals. Lately, it has been sprucing up its senior management and also added some new features like Trip Planner and flight search tool for Facebook and Twitter. Private equity firm SAIF Partners picked a majority stake in the five-year-old company last year when it co-invested with MakeMyTrip Ltd in Le Travenues Technology Pvt Ltd, which owns and operates iXiGO.

(Edited by Prem Udayabhanu)

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