Professional networking site LinkedIn has released new data about small and medium business professionals who are members on the platform globally. According to the data, globally, there are over 15 million (15,222,964) LinkedIn members who are currently small and medium business professionals, out of which 75 per cent reside in 10 countries.
LinkedIn defines SMB professionals as members who currently work at a company that has between 11 to 500 employees.
India ranks number three (just 42,745 members short of no.2 UK) among the 200 countries analysed in terms of the number of SMBs that have a presence on the site, with over 1 million (1,012,058) SMB professionals. Globally, the top five countries with the most SMB professionals on LinkedIn are the US (6,874,850), UK (1,059,303), India (1,012,058), The Netherlands (597,010) and Canada (579,253).
As of now, LinkedIn has over 175 million members worldwide, out of which over 16 million are from India, and it claims to be adding two members per second. India ranks number two in terms of total LinkedIn members, behind US. A few ways that SMB professionals make use of LinkedIn include:
Company Pages: Provides statistics about the business and who’s interested in it along with info on the competition (by following a competitor’s Company Page).
Products & Services tab: Enables customers to write recommendations for businesses.
The company has been making a number of upgrades in the recent times. Last week, LinkedIn redesigned its Company Pages, launched a new notifications feature and added an envelope icon to the members’ homepage and upgraded its mobile apps for the Android and iOS platforms.
(Edited by Prem Udayabhanu)