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Munjals-backed local information services provider ZatSe to go pan-India

Local information and solutions provider ZatSe, currently operating in Delhi-NCR, intends to extend its footprint in Mumbai and other top metros by the end of 2012, following the fast-paced telecom and Internet growth. ZatSe is a venture of Majestic IT Services Ltd, a subsidiary of the public-listed auto component firm Majestic Auto.

Majestic Auto is led by Mahesh Chander Munjal, son of Satyanand Munjal (Satyanand is one of the three brothers of Brij Mohan Lall Munjal, chief of the multi-billion dollar Hero Group). The Munjal family went through an amicable split a couple of years ago with the families of the four brothers now heading their own separate firms. ZatSe is led by Ashima Munjal, daughter of Mahesh Munjal.

Speaking to Techcircle.in, ZatSe MD Ashima Munjal said, “Although we have been operational since 2010, we have been fine-tuning our operations and looking into consumer behaviour till now. But we think it’s the right time now to scale up our business to the national level.”

ZatSe also aims to reach out to tier II and tier III cities by the end of 2013. The company claims to get a couple of thousand calls per day and 45,000-50,000 hits every day. One can access its services by putting a voice call to 68006800 and also through its website. ZatSe says it has a few thousand SMES as listed partners through whom services are provided and gets 75 per cent of its queries via the Internet.

Currently a team of little less than 100, the company will be hiring more people once it starts its operations in other cities. “We will hire 10-50 employees per city who would take care of the sales and also act as city and region-specific customer service executives. The technical aspect will be centrally handled from our Noida office,” said Ashima.

ZatSe, which covers varied categories like education, healthcare, banks, repair services, couriers, restaurants and property, will soon foray into cabs. The company will help commuters get the contact numbers of the cab services plying across the cities and even help them get price quotes for travelling specific distances.

Talking about fundraising plans, Ashima said, “Raising funds from external investors will add value to our business – not just because of the money but because of their relevant experience in the field.” However, she did not divulge the quantum of funding the firm could be looking at.

“We would have reached break-even this year. But with the process of expanding our operations pan-India, it might take a couple of years to start making profit,” she added.

Another key player in a similar business includes Mumbai-based Just Dial Ltd, which runs an India-specific local business listings. Just Dial has recently raised Rs 327 crore ($57 million), one of the largest ever pre-IPO round of VC funding. The money has been raised from existing investors Sequoia Capital and SAP Ventures.

(Edited by Sanghamitra Mandal)