Bangalore and San Francisco-based mobile ad network InMobi has appointed Shrikant Latkar as vice-president, global marketing. He will be based at the company’s San Francisco office and lead all aspects of marketing besides aligning InMobi’s marketing strategy and brand positioning.
Prior to joining InMobi, Latkar was working with the Aricent Group, a global innovation and technology services company, as VP (global marketing)– the same role he will take on in InMobi. Earlier, he had worked with companies like Juniper Networks, Avaya and Lucent Technologies.
Naveen Tewari, founder and CEO of InMobi, said, “Shrikant joins InMobi as we continue to expand globally. We are very focused on creating global synergies across our products and solutions, and his appointment will help us achieve this.”
InMobi has already made a number of key hires this year. The company appointed Anita Swan as regional marketing director for the Asia Pacific and followed it up by bringing on board Sandeep Deshpande as the country general manager for India and Vishal Nongbet as business head of brands.
InMobi caters to advertisers, publishers and developers globally, and is backed by investors including SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Last year, it had struck the largest deal in the mobile Internet space in India with $200 million commitment from Japan’s Softbank Corp. InMobi has offices in India, the UK and the US, as well as in other global locations, and it has recently expanded its footprint in Asia, Europe and Australia.
(Edited by Sanghamitra Mandal)