PubMatic, a digital media platform company for publishers, has launched PubLink, an enterprise app marketplace for publishers.
PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic's strategic selling platform as a single point of integration to access partners and services in real time.
It also offers publishers on-demand, third-party services and aggregated point solutions that reduce complexity and increase operational efficiency. Publishers can access seven different categories of point solutions via PubLink: audience data, ad verification and privacy controls, enhanced analytics, malware scanning, self-serve ad serving, mobile content optimization and mobile ad serving and mediation.
PubLink will also help publishers to monetise, measure and control the way they sell media across platforms.
Offering publishers open access to services and tools, PubLink provides one-stop access to all of the segments of the ecosystem to drive their business forward. PubMatic will continue to add more partners in the coming months.
Rajeev Goel, co-founder and CEO of PubMatic said, "PubLink is a natural consolidation point that allows publishers to get all the data and insight to share across the platform and simplifies the amount of work that the publisher has to do."
PubLink is fully integrated with PubMatic's strategic selling platform and the PubDirect suite of management tools for premium publishers.
Last week, PubMatic acquired MobiPrimo, a Pune-based mobile development technology startup for an undisclosed amount. It also acquired ReviNet, a US-based advertising optimisation company in May last year.
The company is based in California and has seven offices spread across the US, Europe and Asia (including Pune).
PubMatic was co-founded by Amar and Rajeev Goel in October 2006 and its platform combines real-time bidding (RTB), brand protection tools, audience insights and hands-on support. It is a privately held company and is backed by Draper Fisher Jurvetson, Nexus Venture Partners and Helion Ventures. It is also eyeing a public listing soon.