This is not the first time it has gone for a rebranding. Originally, InMobi was called mKhoj when it was incepted in 2007. Then, in 2009 it was rebranded and renamed as InMobi. The four year old start-up scaled up significantly and now is the world's second largest ad network, after Google's AdMob.
According to a blogpost by Gregory Kennedy: "A lot has changed since the original InMobi brand identity was created in 2009. We have expanded to every region around the globe, acquired Sprout (an HTML5 mobile rich media platform), launched new products, and have grown our ad network to over 77 billion impressions a month. We're now the largest independent mobile ad network in the world. We decided to engage in this rebranding to visually demonstrate our successful transition from a regional mobile ad network, to a true global leader in mobile technology."
Conceptualised and executed by 1185Design, the new logo represents the energy and impact of the InMobi mobile ad network. It has the word InMobi written in black, with the letter in 'o' in blue. "It symbolises the constant delivery of dynamic communications, to a variety of consumers, on every mobile platform around the world," according to the blogpost.
The old logo had 'In' written in black with 'Mobi' in red.
The company had last year struck the largest deal in the mobile Internet space in India till date with $200 million commitment from Japan's Softbank Corp. The funding will happen in two tranches â€“ $100 million in September 2011, followed by another $100 million in April 2012.
InMobi has also been in the news for other reasons including acquisition of a US-based ad software developer Sprout, bringing on board Anita Swan as regional marketing director for Asia Pacific and striking a mobile ad sales partnership in Africa with digital sports media group Perform, for its football news website Goal.com( the world's largest football website which claims to have over 20 million monthly unique users).