Telecom Regulatory Authority Of India (TRAI) has exempted the machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.
The provisions of 'The Telecom Commercial Communications Customer Preference Regulations, 2010' issued by TRAI on 1.12.2010 came into force on last year on September 27. As per the provisions of such regulations, no access provider shall permit sending more than 200 SMS per day per SIM.
The move came in after TRAI received representations from the stakeholders that with the limit of 200 SMS per day per SIM, they are not been able to send machine to machine and person to machine SMSs which are sent by them to initiate process or application for their operational requirements.
Hence, TRAI excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.
The authority has received representations from various companies, for clarification regarding delivery of information through SMS related to services or maintenance provided by them to their customers. Such services include providing details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending complaint, contact details of person attending the complaint.
Last week, TRAI also issued a direction to all telecom operators for blocking the bulk international SMS.
TRAI even came up with guidelines for consumers who complain about unwanted telemarketing calls and SMSes spamming their inbox. >