Samsung Electronics has extended the free 3D Video-On-Demand (VOD) service to its Indian consumers who have bought its Internet enabled, SMART TVs. The firm is not charging for 3D VOD content which can be accessed after downloading the ‘Explore 3D’ application from Samsung Apps.
At present it has over 30 3D clips including, children classics such as Pinocchio, The Ugly Duckling, Aladdin and the Magic Lamp among others, lifestyle videos such as Mercedes Benz Classic Collection, Takeoff-Macau, The Enchanted Hill: Inside the Hearst Castle, and IMAX documentaries like Grand Canyon Adventure, Dinosaurs of Patagonia, Dinosaurs Alive, Wild Ocean, Mummies, Ultimate Wave Tahiti, Ultimate Gs, Legends of Flight.
The company plans to ramp up its 3D VOD content significantly by the end of this year though how soon it will introduce full length 3D movies in India remains to be seen. That could be a game changer and would give more traction than just some video clips. Full length movies however would hog network bandwidth and its success as and when it launches will depend on connection speeds.
“Samsung has explored a number ways to allow consumers to enjoy 3D content at the touch of a button. This is why we have launched the 3D VOD service. In order to better meet the needs of our discerning consumers, we will continue to expand content provided through 3D VOD service. This serves to reinforce our commitment to our consumers, and by raising the bar, strengthens our global leadership in TV technology and competitiveness,” according to Raj Kumar Rishi, VP-AV Business, Samsung India, reported India Infoline.
The company that has been leading the domestic market for flat TVs had launched its first 3D video-on-demand (VOD) service in April for its range of Smart TVs. Consumers in South Korea, have access to 28 types of free 3D content, including films, music videos, children’s programming, documentaries and trailers from partner Dreamworks.