Bharatmatrimony.com, a flagship site of Consim Info Pvt Ltd, has launched a new search tool called SoulMate Search that would help its members to find their partners through mutual interests, Medianama reports.
The newly relaunched search has a mutual interests column that has check boxes to pick partner's interests like poetry, music,pet, passion for photography, fine arts, reader etc. The idea is to go beyond stereotypical parameters of choosing partners. The previous search offered gender, age, height, religion, language, country, education as parameters.
SoulMate Search is an interesting tool as apart from the regular search option, it allows users to opt for specific hobbies and interests and brings them one step closer to finding someone with a similar personality.
Recently the firm had tried social networking platform for drawing more users by enabling Facebook users to search through BharatMatrimony's listings.
Established in 1997 and backed by investors like Yahoo Inc, Mayfield Fund and Canaan Partners India Consim Info provides online matrimonial services like wedding directory, honeymoon special, counseling, and relationship blog services. The company runs over 350 portals including its flagship BharatMatrimony.com, various sites under the consortium Community Matrimony, PriviledgeMatrimony.com, EliteMatrimony.com and Matrimonymatters.com as well as real estate classifieds site Indiaproperty.com. In 2009, the company set up a subsidiary Perspi Interactive Pvt Ltd to run four non-core classifieds portals â€“ ClickJobs.com, IndiaList.com, IndiaAutomobile.com and Loanwala.com.
Recently, Consim Info launched an e-commerce portal Matrimonygifts.com that takes care of an important issue that members of Bharatmatrimony.com face while dealing with marriages â€“ social gifting. It showcases 2000 products under seven categories â€“ cakes and flowers; home decor; artefacts; apparel; accessories; jewellery and personalised gifts.