Airtel’s DTH company airtel digital TV has added two new interactive services – iDarshan and iGoodlife.
iDarshan is powered by Shemaroo and Divinevistaas. iGoodlife, for homemakers, has content centred around four categories – Cooking, Health, Lifestyle and Family and is powered by NDTV GoodTimes.
“Lifestyle and devotional content are the biggest forms of entertainment for India. These new interactive services on our digital TV platform offer choice and convenience. They will make for an interesting blend of content that is more engaging and fulfilling for our customers,” Sugato Banerji, Chief Marketing Officer, Airtel Digital TV, Bharti Airtel, said in a statement.
iDarshan enables Live Aarti from four shrines – Tirupati, Vaishno Devi , Golden Temple and Shirdi. The channel will bring Live Aartis every morning and evening, devotional movies and songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information all within the comfort of ones home.
These services are available as a free preview to all airtel digital TV customers for the next week, post which iDarshan would be available @ Rs 15 per month and iGoodlife at Rs 10 per month a la carte. To activate their iTV service of choice, customers need to call 12150.
Along with iDarshan and iGoodlife, airtel digital TV also has three other interactive applications -iLearn, iNews and iAstro. iLearn is an interactive tutorial for children ranging from classes 1 to 5 while iNews is a news application and iAstro offers astrology and numerology forecasts.
Airtel’s DTH service digital TV now has over 5.1 million customers